Best Aveeno Shampoo For Color Treated Hair

We believe that beautiful hair starts at the root. Soothe your scalp while protecting and strengthening hair, with this farm-to-shower inspired Blackberry Quinoa Protein Blend Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with blackberry and quinoa protein, this shampoo blend helps to protect color-treated hair from breakage and damage. The blend of ingredients work together to produce a sensational, fresh fragrance. Free from sulfates, parabens and dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

Discover a new, pure way to refresh and renew your hair. This exclusive Active Naturals formula, infused with Balancing Seaweed Extract, and NatrasurfTM technology gives you weightless softness shine and healthy manageability.

We believe that beautiful hair starts at the root. Soothe your scalp and add volume to your hair with this farm-to-shower inspired Fresh Greens Blend Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with rosemary, peppermint and cucumber, this shampoo volumizes, thickens, clarifies and adds light moisture with a cooling fresh experience. The blend of ingredients work together to produce a sensational, fresh fragrance. Free from sulfates, parabens, and dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

We believe that beautiful hair starts at the root. Soothe your scalp and rebalance the moisture in your hair daily with this farm-to-shower inspired Oat Milk Blend Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment for all hair types. Infused with almond milk, achieve lightweight nourishment, softened strands and all day hydration. The blend of ingredients work together to produce a sensational, fresh fragrance. Free from sulfates, parabens an dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

Product Description

Aveeno living color, color preserving shampoo, for medium-thick hair

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This shampoo is specially formulated for medium-thick hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is formulated to protect your hair to help extend the life of your color.

Protect Vibrant Color and Shine for Up to 40 Washes* AVEENO LIVING COLOR Color Preserving Shampoo for Medium-Thick Hair is designed for the unique needs of color-treated, medium-thick hair. This rich-lathering shampoo breathes new life into your color by revealing vibrant shine with each wash, while perfectly balanced cleansers carefully lift away impurities to enhance color clarity. The ACTIVE NATURALS formula features the power of color-fortifying lupine botanicals, scientifically shown to smooth the cuticle, helping to lock in color for long-lasting, healthy brilliance for vibrant color that comes to life wash after wash. LIVING COLOR AVEENO harnesses the power of ACTIVE NATURALS in two revolutionary hair care collections. For color-treated hair, the LIVING COLOR Collection with ACTIVE NATURALS Lupine Botanicals keeps color vibrant for up to 40 washes.* And for damaged hair, the NOURISH+ Collection with ACTIVE NATURALS Wheat Complex brings hair to life in just three washes.
The Natural Benefits of Lupine Botanicals The ACTIVE NATURALS Lupine formulas help prevent color from fading for up to 40 washes.*	LIVING COLOR Color Preserving Shampoo for Medium-Thick Hair At a Glance: Rich-lathering shampoo breathes new life into your color ACTIVE NATURALS formula features the power of color-fortifying lupine botanicals, scientifically shown to smooth the cuticle Perfectly balanced cleansers carefully lift away impurities Protects vibrant color and shine for up to 40 washes*
The Science of Lupine Botanicals Used for medicinal purposes throughout history, the lupine seed has an unusually high protein content that fortifies the hair shaft. When applied, phytonutrients coat and smooth the cuticle, helping to strengthen the hair and seal in color. ACTIVE NATURALS Lupine Botanicals The LIVING COLOR ACTIVE NATURALS Lupine shampoos carefully lift away impurities to enhance color clarity. The conditioners infuse moisture and help seal in color, while reducing breakage for soft, manageable hair. And the LIVING COLOR Preserving Shine Glaze features a creamy rinse-out formula that protects and revives your hair’s lustrous sheen. AVEENO Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; we call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results. What’s in the Box AVEENO LIVING COLOR Color Preserving Shampoo for Medium-Thick Hair. * LIVING COLOR Shampoo + Conditioner in a wash study vs. water
Try the complete LIVING COLOR line that contains natural lupine botanicals and is specially formulated to protect your hair to help extend the life of your color: Shampoo LIVING COLOR Color Preserving Shampoo for Fine Hair This shampoo is specially formulated for fine hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is specially formulated to protect your hair to help extend the life of your color. LIVING COLOR Color Preserving Shampoo for Medium-Thick Hair This shampoo is specially formulated for medium-thick hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is formulated to protect your hair to help extend the life of your color. Condition LIVING COLOR Color Preserving Conditioner for Fine Hair This lightweight conditioner is specially formulated for fine hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is formulated to protect your hair to help extend the life of your color. LIVING COLOR Color Preserving Conditioner for Medium-Thick Hair This rich and silky conditioner is specially formulated for medium-thick hair, with ACTIVE NATURALS color-fortifying lupine botanicals, and is formulated to protect your hair to help extend the life of your color. Treat LIVING COLOR Color Preserving Shine Glaze This creamy, rinse-out formula, withACTIVE NATURALS color-fortifying lupine botanicals, is designed to help keep and revive the lustrous shine your hair has after it is first colored.

We believe that beautiful hair starts at the root. Soothe and clarify your scalp while adding high shine and volume to your strands with this farm-to-shower inspired Apple Cider Vinegar Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with apple cider vinegar, this shampoo cleans and clarifies your scalp while adding shine to your hair. The blend of ingredients work together to produce a sensational, fresh fragrance. Free from sulfates, parabens and dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

We believe that beautiful hair starts at the root. Gently cleanse and soften hair with this farm-to-shower inspired Rose Water and Chamomile Dry Shampoo. This dry shampoo was carefully formulated to gently refresh your hair by absorbing excess oil at the root. Simply spray roots on lifted sections of dry hair to gently cleanse, soften strands and help you achieve that second day fresh look and feel, without the shower. This quick dry shampoo is infused with oats, rose water and chamomile to add light moisture. Free from sulfates, parabens and dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

Product Description

Aveeno Nourish+ Shine Shampoo helps remove dirt and oil while smoothing and hydrating hair to increase luster. For dry, damaged hair, this exclusive formula is made with shine-enhancing palm extract and Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and fortifies the weakest part of the hair to restore strength, softness, and shine. In a clinical study, 79 percent of women who used the Nourish+ Shine regimen* had shinier hair after just three uses.*Nourish+ shampoo and conditioner system.

From the Manufacturer

Aveeno Nourish + Shine Shampoo effectively removes dirt and oil, and prevents buildup, to illuminate the dullest hair, giving it shiny, vibrant life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life strength, softness and shine. This exclusive Active Naturals formula, infused with Nourishing Wheat Complex and Shine Enhancing Palm Extract, is designed to feed your hair by replenishing moisture and enhancing reflectivity of dull or damaged hair. It targets the weakest part of hair fortifying the hair shaft with protein where it needs it most. And, in a clinical study, was shown to provide 75% more shine in just 1 use.**NOURISH+Shine Shampoo and Conditioner with Nourish+style Smoothing Shine Crème vs. nonconditioning shampoo

Product Description

Aveeno Nourish+ Moisturize Shampoo cleanses hair while nourishing hair in just three washes. For dry, damaged hair, this shampoo is made with Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and help fortify the hair to restore strength, softness, and shine. Just three uses help repair dry, damaged hair, and using the shampoo as part of a complete Nourish+ regimen* helps protect hair, resulting in up to 95 percent less breakage.*Nourish+ shampoo and conditioner system.

Amazon.com

AVEENO NOURISH+ MOISTURIZE Shampoo

Use together (sold separately):

Shampoo

Conditioner

Leave-In Treatment

AVEENO NOURISH+ MOISTURIZE Shampoo

This shampoo does much more than nourish and cleanse–it bathes the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life–strength, softness and shine. And in a clinical study, 92 percent of women thought their hair was more moisturized after just three uses.*

The Beauty of Nature + Science

This exclusive ACTIVE NATURALS formula, infused with Nourishing Wheat Complex and Hydrating Oat Protein, is designed to feed your hair–replenishing moisture as it targets the weakest part of hair and fortifying the hair shaft with protein where it needs it most.

Developed with a team of experts, including a leading dermatologist and stylist, AVEENO’s ACTIVE NATURALS formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy-looking hair you desire and deserve. And, because it’s from AVEENO, you can trust that it’s gentle on color-treated hair.*

The Benefits of Wheat Complex

Wheat protein has long been used in hair care products, but now the leading scientists in ACTIVE NATURALS at AVEENO have unlocked its true potential. AVEENO has identified an optimal blend of wheat–wheat protein plus wheat germ oil–that preserves the naturally active benefits of the wheat and allows it to target damaged areas in hair.

The Science of Wheat Complex

When hair is damaged through coloring, blow drying, or perming, the bonds in the hair break and create a negative charge. The wheat protein in the Nourishing Wheat Complex has a naturally positive charge that is attracted to the negative charge. It then selectively targets and bonds to the most damaged parts of the hair. Formulas infused with the Nourishing Wheat Complex leave hair shiner, softer, and healthier.

AVEENO

Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; it calls these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.

What’s in the Box

AVEENO NOURISH+ MOISTURIZE Shampoo.

*NOURISH+ shampoo and conditioner vs. non-conditioning shampoo.

Try the complete AVEENO NOURISH+ line that contains wheat complex and is specially formulated to replenish moisture:

Moisturize

Shampoo

Nourishing Wheat Complex and Hydrating Oat Protein work together in this breakthrough formula to quench hair and replenish vital moisture.

Conditioner

Infused with Nourishing Wheat Complex and Hydrating Oat Protein, this conditioner quenches the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life.

Shine

Shampoo

Infused with Nourishing Wheat Complex and Shine Enhancing Palm Extract, this shampoo effectively removes dirt and oil and prevents build up, replenishing moisture and enhancing reflectivity of dull or damaged hair.

Conditioner

This exclusive formula of Nourishing Wheat Complex and Shine Enhancing Palm Extract smoothes and hydrates to illuminate the dullest hair, giving it shiny, vibrant life.

Volumize

Shampoo

With a fusion of lightweight conditioners, Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower, this shampoo gives lush, rich life to limp locks.

Conditioner

This lightweight formula with Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower helps protect fine, fragile hair and repair damage without weighing hair down.

Trademark Information:

AVEENO®

ACTIVE NATURALS®

Aveeno Nourish+ Shine Shampoo helps remove dirt and oil while smoothing and hydrating hair to increase luster. For dry, damaged hair, this exclusive formula is made with shine-enhancing palm extract and Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and fortifies the weakest part of the hair to restore strength, softness, and shine. In a clinical study, 79 percent of women who used the Nourish+ Shine regimen* had shinier hair after just three uses.*Nourish+ shampoo and conditioner system.

Product Description

Aveeno Nourish+ Volumize Shampoo helps nourishes hair and boosts fullness for luxurious body. For damaged hair, this nourishing shampoo is made with Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and helps fortify the weakest part of the hair to restore strength, softness, and shine. Just three uses bring hair back to life, and in a clinical trial, 88 percent of the women who used the Nourish+ Volumize regimen* had an improvement in hair elasticity, and 87 percent thought their hair was softer. *Nourish+ shampoo and conditioner system.

Amazon.com

AVEENO NOURISH+ VOLUMIZE
Shampoo

Use together (sold separately):

Shampoo

Conditioner

AVEENO NOURISH+ VOLUMIZE Shampoo

This shampoo does much more than nourish and cleanse–it creates abundance with a fusion of lightweight conditioners, giving hair lush, rich life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life–strength, softness, and shine.* And in a clinical trial, 88 percent of the women who used the NOURISH+ VOLUMIZE regimen had an improvement in hair elasticity, and 87 percent thought their hair was softer.*

The Beauty of Nature + Science

This exclusive ACTIVE NATURALS formula, infused with Nourishing Wheat Complex and Hydrating Oat Protein, is designed to feed your hair–replenishing moisture as it targets the weakest part of hair and fortifying the hair shaft with protein where it needs it most.

Developed with a team of experts, including a leading dermatologist and stylist, AVEENO’s ACTIVE NATURALS formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy-looking hair you desire and deserve. And, because it’s from AVEENO, you can trust that it’s gentle on color-treated hair.*

The Benefits of Wheat Complex

Wheat protein has long been used in hair care products, but now the leading scientists in ACTIVE NATURALS at AVEENO have unlocked its true potential. AVEENO has identified an optimal blend of wheat–wheat protein plus wheat germ oil–that preserves the naturally active benefits of the wheat and allows it to target damaged areas in hair.

The Science of Wheat Complex

When hair is damaged through coloring, blow drying, or perming, the bonds in the hair break and create a negative charge. The wheat protein in the Nourishing Wheat Complex has a naturally positive charge that is attracted to the negative charge. It then selectively targets and bonds to the most damaged parts of the hair. Formulas infused with the Nourishing Wheat Complex leave hair shiner, softer, and healthier.

AVEENO

Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; it calls these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.

What’s in the Box

AVEENO NOURISH+ VOLUMIZE Shampoo.

*NOURISH+ Volumize shampoo and conditioner system.

Try the complete AVEENO NOURISH+ line that contains wheat complex and is specially formulated to replenish moisture:

Moisturize

Shampoo

Nourishing Wheat Complex and Hydrating Oat Protein work together in this breakthrough formula to quench hair and replenish vital moisture.

Conditioner

Infused with Nourishing Wheat Complex and Hydrating Oat Protein, this conditioner quenches the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life.

Shine

Shampoo

Infused with Nourishing Wheat Complex and Shine Enhancing Palm Extract, this shampoo effectively removes dirt and oil and prevents build up, replenishing moisture and enhancing reflectivity of dull or damaged hair.

Conditioner

This exclusive formula of Nourishing Wheat Complex and Shine Enhancing Palm Extract smoothes and hydrates to illuminate the dullest hair, giving it shiny, vibrant life.

Volumize

Shampoo

With a fusion of lightweight conditioners, Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower, this shampoo gives lush, rich life to limp locks.

Conditioner

This lightweight formula with Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower helps protect fine, fragile hair and repair damage without weighing hair down.

Trademark Information:

AVEENO®

ACTIVE NATURALS®

Aveeno Nourish + Shine Shampoo effectively removes dirt and oil, and prevents buildup, to illuminate the dullest hair, giving it shiny, vibrant life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life strength, softness and shine. This exclusive Active Naturals formula, infused with Nourishing Wheat Complex and Shine Enhancing Palm Extract, is designed to feed your hair by replenishing moisture and enhancing reflectivity of dull or damaged hair. It targets the weakest part of hair fortifying the hair shaft with protein where it needs it most. And, in a clinical study, was shown to provide 75% more shine in just 1 use.**NOURISH+Shine Shampoo and Conditioner with Nourish+style Smoothing Shine Crème vs. nonconditioning shampoo

Aveeno Nourish+ Revitalize Shampoo does much more than nourish and cleanse — it helps protect hair’s intrinsic moisture balance from everyday damage, invigorating it with new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life — strength, softness and shine.* In a clinical trial, 88% of women who used the Nourish+ Revitalize regimen had shinier hair, and 92% had significant improvement in how soft their hair felt.

Aveeno Nourish+ Moisturize Shampoo cleanses hair while nourishing hair in just three washes. For dry, damaged hair, this shampoo is made with Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and help fortify the hair to restore strength, softness, and shine. Just three uses help repair dry, damaged hair, and using the shampoo as part of a complete Nourish+ regimen* helps protect hair, resulting in up to 95 percent less breakage.*Nourish+ shampoo and conditioner system.

Gently cleanse, condition, and nourish your baby’s hair with Aveeno Baby Gentle Conditioning Shampoo. Specially formulated for babies’ delicate hair, this nourishing formula contains oat extract with natural wheat, oat, and vitamin E to leave hair soft, smooth, and easy to manage. Pediatrician-recommended, Aveeno Baby Gentle Conditioning Shampoo can be used every day during bathtime. This lightly scented formula is tear-free and allergy-tested.

Aveeno Skin Relief Soothing Shampoo: Gently cleanses and relieves Very Dry and Sensitive Scalp